Improve Search Engine Rankings: Top 10 Tips

Recap of Top 5 Tips:
1. Optimize Images
2. Optimize Videos
3. Optimize Press Releases
4. Optimize your Blog
5. Optimize your Social Media

6. Submit Your Site to Local Business Listings – These are the group of links that appear next to the image of a map when you do a search for a local business or service. Some typical searches that bring up local business listings are “Lawyers in Cleveland” or “Cleveland Cosmetic Dentist.” If your site is not well optimized, a local listing can quickly get your site ranked in the top ten search engine results. Creating a local business listing is an excellent example of using blended search results to get higher rankings.

7. Create a Wikipedia Entry – Wiki entries are almost always in the top five search engine results because they offer a enormous amount of searchable content on almost every subject. While the information may, or may not be 100% accurate, search engines still recognize wikis as a valuable resource for information. Creating a wiki is free and can provide exponential benefits for your website.

8. Submit Products to Google Shopping (formerly Froogle) – Google shopping provides a quick and easy way to get all of your products listed in Google with minimal effort. The only thing you need to do is upload a spreadsheet with all of your product images, descriptions and prices. The only downside is that you must resubmit your database every thirty days. This is a small price to pay to get your products found. Now if you have an e-commerce website, you can set up a data feed from your site that automatically feeds products into Google Shopping.

9. Optimize Online Presentations – Tools like slideshare allow you to easily post PowerPoint presentations to your website. This not only adds valuable content to your site, but is also extremely convenient for visitors and email recipients (simply send them a link to the PowerPoint presentation). PowerPoint presentations have been showing up more and more in both Google and Yahoo.

10. Optimize for Organic – This is a no-brainer. Make sure your website is optimized. It is best to start with your own website by taking advantage of all on-site optimization elements first. When you have covered all of your bases, start with a few tips that I mentioned here and in my previous post about blended search. One thing to keep in mind when you are trying to optimize for blended search results is that this is a marketing or branding campaign for your business. Try to be consistent with your image and the terminology you use across the board and you will have success.