(216) 292-4410
Your Senior Living Marketing Solution
Over 20 Years of Experience in Generating Qualified Leads
With the aging Baby Boomer generation, the senior living industry is growing by the day – which means it’s also becoming more competitive for senior living providers.
Dynamics Online is a full-service digital marketing agency offering strategy development, PPC advertising, search engine optimization, and social media marketing.
Our team is experienced in providing digital marketing services in the areas of:
- Assisted Living
- Independent Living
- Memory Care
- Home Health Care
In our 20+ years of experience, we have worked with Continuing Care Retirement Communities to improve website presence, traffic and lead generation.
Contact us for a complimentary website audit and competitive analysis.
Senior Living Marketing Services
Pay-Per-Click Advertising
Paid search engine advertising can be a fantastic lead generation tool that allows you to engage with potential residents and their families at the precise moment they’re searching for information online. We provide campaign management services for Google AdWords as well as Bing Ads – the search engine shown to be preferred by older adults.
Senior living facilities have adopted search engine advertising in large numbers, and now more than ever, it’s important to be visible in this marketing channel.
- Existing Campaign Audits
- Keyword Research
- Competitive Analysis
- Landing Page Design
- Campaign Optimization
- Campaign Analysis & Optimization
Search Engine Optimization
Strong content strategy is essential for a well-designed senior living website. Potential residents and their families are searching for specific answers to urgent, real-life questions regarding the care and safety your facility can provide, so it’s vitally important to address these issues within your content strategy.
Our web-savvy SEO team will work with you to ensure your site contains relevant, informative content, and also, to provide the technical expertise needed to maintain good standing with the search engines.
- Strategic Keyword Research
- Competitive Analysis
- Technical Analysis
- Content Strategy & Optimization
- Web Analytics
- Sales & Marketing Automation
Social Media Marketing
With social media, senior living organizations have the ability to interact directly with potential residents online. Networks like Facebook and Twitter make it possible to expand brand awareness, and educate your target audience about your facilities and services. Many organizations use social media to build trust by providing guidance on common issues faced by the families of aging adults.
Our social media services can help you connect with the audience you’re looking to attract, and nurture your relationship with them over time.
- Social Profile Set-Up
- Competitive Analysis
- Audience Development
- Social Marketing Campaigns
- Social Listening
- Social Campaign Analysis & Optimization
Email Marketing
Email marketing is a core part of effective lead nurturing, and can be used to accomplish various goals in your overall marketing strategy. From sharing information about promotions, to announcing exciting changes to your staff or service offerings, a comprehensive email marketing strategy can give your organization the ability to stay top of mind with prospects, and keep the lines of communication open with residents.
We help our clients build targeted email lists, and develop impactful email campaigns designed to create strategic results.
- Email / Web Configuration
- Subscriber List Building & Management
- Campaign Development
- Email Template Design
- Drip Campaign Automation
- Email Campaign Analysis & Optimization
