Internet marketing is ever changing. Major players like Google are constantly developing new tools and opportunities for businesses to utilize to better reach the right audience and be found by those that are searching for them. Taking advantage of emerging search engine marketing opportunities can make your business stand out among the competition. This week […]
If you direct the online marketing of a local chapter of a larger association or an individual franchise, you might have the opportunity to buy into a website system that gives you a basic website with some customization options for your particular chapter or franchise. If you do not already have a standalone website, our […]
We are as guilty as other web marketers in sometimes providing too many detailed statistics about website activity. We run monthly or quarterly Webtrends reports and install Google Analytics to give our clients a self-serve method for looking up information about website visitors. All of these tools provide information in aggregate about the number of […]
