What is Responsive Design? – Part One

In a nutshell, responsive design uses a single URL to display content in a viewing format that is automatically optimized to look best on the viewer’s device: laptops, tablets, mobile phones or future devices yet to be created (in layman terms: no matter the size of your viewing window, the site will adjust accordingly and […]

Understanding Pay-Per-Click Campaigns – Part Two

Hello and welcome back! If you’re not a returning reader and I’ve already alienated you by saying “welcome back,” fear not – I shall explain. As the above title indicates, this is Part 2 of a 3-part series on Understanding PPC Campaigns. I highly recommend you check out Part One before continuing here. Don’t worry, when you’re […]

Facebook Introduces Graph Search

For the past week Facebook has been stealing a page out of Apple’s playbook: creating tons of hype over a new roll-out. And everybody who’s anybody in social media  – and people like me who aren’t – has been hypothesizing about Facebook’s big announcement. All signs seemed to point toward a new development regarding search. Well, […]

Understanding Pay-Per-Click Campaigns – Part One

Greetings! I am delighted to be writing my first post as the newest member of the Dynamics Online team. As the Internet Marketing Strategist, my job is two-fold: 1) successfully plan, implement, and track Pay Per Click (PPC) online advertising campaigns and 2) maintain email marketing campaigns for our wide range of clients. As you […]

How Content Management Systems Change the Nature of Website Development

The use of content management systems (CMS’s) to control web pages is yesterday’s news, but it is interesting to reflect on how the advent of CMS’s has changed the day-to-day business of web publishing. You may know a CMS as the programming framework that houses your website’s central design, serves up web pages, and integrates […]