Cost-per-click bidding is the core of online advertising. It offers a way to set defined budgets for your ad spend and measure customer engagement in ways previously unimaginable. Leveling the Playing Field The easiest way to understand cost-per-click (CPC) bidding is to picture an auction that happens in a microsecond. On a Google search results page, […]
At the moment, it doesn’t mean anything. And maybe won’t at all, even if it passes the House (it passed the Senate on May 6th). That’s because one key provision of the Bill will exempt many online retailers. A Simple Matter of Simplification If you have an online store, you already know you currently don’t have to […]
Launching a new content marketing strategy can be a pretty overwhelming process for the uninitiated. You’ll get so far into it and realize your blog doesn’t have all the features you’d wanted, you don’t have an editorial calendar, you’re not posting on all your social platforms, you don’t have internal support, and you haven’t established […]
