More Visibility in the Search Results In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads. Expanded Text Ad Updates in 2018 Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both of these elements […]
Dynamics Online & Google Present The Power of Video A study by Cisco reported that “globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021…” As traditional content marketing becomes more saturated, new opportunities are opening up for alternative media. Video is quickly becoming one of the most consumed forms […]
Improve Your Online Reputation…Without Faking It! Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing? Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything and everything – including […]
Why We Recommend Securing Your Entire Site With HTTPS What is HTTPS? HTTPS is an acronym for Hypertext Transfer Protocol Secure. Put simply, HTTPS is a method of securely communicating information between a user’s browser and a web server. For over 20 years, Dynamics Online has applied HTTPS to client websites only on pages featuring […]
Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With Mobile-First In the opening quarter […]
How to Succeed When Advertising Video on Mobile Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential. According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 seconds in 2013. Microsoft […]
Google Updates Green Ad Labels…Again Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more likely to make people wary, […]
On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info so they can make educated […]
Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking real estate is the within […]
AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness – which might be exactly […]
