Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With Mobile-First In the opening quarter […]
How to Succeed When Advertising Video on Mobile Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential. According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 seconds in 2013. Microsoft […]
Google Updates Green Ad Labels…Again Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more likely to make people wary, […]
Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues to thrive on the web. The […]
On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info so they can make educated […]
Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost when the customer can’t […]
Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking real estate is the within […]
AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness – which might be exactly […]
Review of Google’s 2016 Performance Summit Keynote Google held its Summit Keynote on May 24th, 2016. Below are six things we learned. Mobile Is Serious Business We all knew Google was in love with mobile; they officially got married at the summit. According to Sridhar Ramaswamy, Vice President of Ads & Commerce at Google, there […]
Starting April 21, Google will start using “mobile-friendliness” as a search engine ranking factor in their algorithm. For now, this will only impact searches performed on a mobile device such as a tablet or smartphone. The goal of the update is to improve user experience with mobile search by rewarding mobile-friendly websites with better rankings. It’s […]
