Welcome to the exciting conclusion to The Great PPC Trilogy, as it is destined to be called. To avoid spoilers, I’ll recap: Part 1 dealt with the definition of PPC Campaigns and why they’re a good idea. Part 2 dealt with how Google AdWords works and the basic structure of a campaign. In this final […]
In short, yes. (we’re very direct here at Dynamics) Links are one of the top – if not the top – ranking factor in Google. Google values inbound links (links coming to your site from an outside website) above all other factors because good links, like help, are hard to find. Let me rephrase that: […]
In a nutshell, responsive design uses a single URL to display content in a viewing format that is automatically optimized to look best on the viewer’s device: laptops, tablets, mobile phones or future devices yet to be created (in layman terms: no matter the size of your viewing window, the site will adjust accordingly and […]
Hello and welcome back! If you’re not a returning reader and I’ve already alienated you by saying “welcome back,” fear not – I shall explain. As the above title indicates, this is Part 2 of a 3-part series on Understanding PPC Campaigns. I highly recommend you check out Part One before continuing here. Don’t worry, when you’re […]
Greetings! I am delighted to be writing my first post as the newest member of the Dynamics Online team. As the Internet Marketing Strategist, my job is two-fold: 1) successfully plan, implement, and track Pay Per Click (PPC) online advertising campaigns and 2) maintain email marketing campaigns for our wide range of clients. As you […]
~Dramatis Personae~ SEO as: The First King Social as: A Would-Be Usurper Content as: A Lumbering Giant and Kevin Costner as: Kevin Costner I have written you a play. This play, full of drama, murder, betrayal and romance, takes place in a strange, far-off land called the Internet. This “Internet” is populated with myriad creatures […]
I hope by now you’ve seen the Ohio State University half-time show from last Saturday’s game against Nebraska. A brilliant move on the band director’s part, the marching band played the tunes of our favorite video games, including Mario, Tetris and Pac-Man, and coupled them with amazing formations where the band morphed into images from […]
What is Remarketing and How Does it Work? (Check out our most recent post on Remarketing) Have you ever been shopping online for a product or service, visited several websites to gather information to make your purchasing decision, and then in the days and weeks that follow, as you move across the Internet, you begin […]
AdWords is Google’s platform for paid search marketing (PPC). AdWords appear at the top, sides, and bottom of a search result page on Google (as well as on various other Google sites). Where the normal Google listings are free and ranking is determined organically by the content of your site, AdWords customers simply pay for […]
When it comes to your paid search campaign, there are constantly adjustments that can be made to keywords, ads, match types, bids and ad groups to increase a campaign’s performance. However, the best element of a campaign to look at is not any of these. The most important part of your PPC campaign is right […]
