Kirk Hiner Team Profile

Kirk Hiner is celebrating his 20th year with Dynamics Online. Here are a few insights from him. How would you sum up what you do at Dynamics? As vice president of client services, I work with our clients to determine their online needs and assist our team in providing efficient, effective solutions, be it with […]

Digital Marketing Trends in 2019

Digital Marketing Trends in 2019 Digital marketing trends and technology change at a rapid pace. In 2018, we saw Google introduce more AI features, the implementation of General Data Protection Regulation (GDPR), mobile-first indexing, and a slew of Google algorithm updates. Here are a few important trends to keep in mind for 2019. Voice Search […]

Stand Out with Custom Video Thumbnails

Stand Out on YouTube with Custom Video Thumbnails A video thumbnail is a preview sized image that represents a video on YouTube. Did you know that it is possible to customize your YouTube video thumbnails? Google offers businesses the option of selecting one of three still frames from their video after it is uploaded. However, […]

Google Expanded Text Ad Updates 2018

More Visibility in the Search Results In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads. Expanded Text Ad Updates in 2018 Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both of these elements […]

The Impact of Local Search – Free Event!

Dynamics Online & Google Present The Impact of Local Search Consumer behavior continues to change along with technology. According to a Google study, 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours, and over a quarter of those visits result in a purchase. The need for […]

Leverage The Power of Video in 2018 – Free Event!

 Dynamics Online & Google Present The Power of Video   A study by Cisco reported that “globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021…” As traditional content marketing becomes more saturated, new opportunities are opening up for alternative media. Video is quickly becoming one of the most consumed forms […]

White Hat Methods to Boost Your Online Reputation

Improve Your Online Reputation…Without Faking It! Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing? Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything and everything – including […]

Three Things about Google that Only the Pros Know

Imagine it’s 1990, and you need to find information on some important topic.  Someone might say to you, “You should look that up.”  Fast forward about 15 years and that phrase has been replaced with, “Google it!” Google is an integral part of our lives in 2017, and because of that, it’s important that businesses […]

Why We Recommend Securing Your Site With HTTPS

Why We Recommend Securing Your Entire Site With HTTPS What is HTTPS? HTTPS is an acronym for Hypertext Transfer Protocol Secure. Put simply, HTTPS is a method of securely communicating information between a user’s browser and a web server. For over 20 years, Dynamics Online has applied HTTPS to client websites only on pages featuring […]

How to Market Your Healthcare Organization Online – Free Event!

 Dynamics Online & Google Present Digital Marketing for the Healthcare Industry     Dynamics Online will co-host a free event with Google Wednesday, October 18, 2017, to help members of the healthcare industry better understand and utilize digital advertising.   This event consists of a livestream broadcast presented by two of Google’s premier thought leaders, […]