Cost-per-click bidding is the core of online advertising. It offers a way to set defined budgets for your ad spend and measure customer engagement in ways previously unimaginable. Leveling the Playing Field The easiest way to understand cost-per-click (CPC) bidding is to picture an auction that happens in a microsecond. On a Google search results page, […]
Greetings! I am delighted to be writing my first post as the newest member of the Dynamics Online team. As the Internet Marketing Strategist, my job is two-fold: 1) successfully plan, implement, and track Pay Per Click (PPC) online advertising campaigns and 2) maintain email marketing campaigns for our wide range of clients. As you […]
AdWords is Google’s platform for paid search marketing (PPC). AdWords appear at the top, sides, and bottom of a search result page on Google (as well as on various other Google sites). Where the normal Google listings are free and ranking is determined organically by the content of your site, AdWords customers simply pay for […]
When it comes to your paid search campaign, there are constantly adjustments that can be made to keywords, ads, match types, bids and ad groups to increase a campaign’s performance. However, the best element of a campaign to look at is not any of these. The most important part of your PPC campaign is right […]
Today we conclude our week-long look at a few new features Google has begun to roll out over the past few weeks, and how you can use them to enhance your search engine marketing. Previously we looked at Google Instant Preview and Google Places Tags. Today we will look at a new feature available as an […]
