Plantscaping Website Design & Promotion Proposal

Introduction

Thank you for the opportunity to submit a proposal for the redesign of the Plantscaping website.  Based on the detail provided during our recent meeting, we believe that, working together, we can create a site that accurately represents the Plantscaping brand(s), and offers a polished, yet welcoming design that is simple to for your customers and business partners to navigate.

Our goal is to partner with Plantscaping for the long-term, leveraging impactful design and digital marketing strategies that produce tangible results for your company.

Based on previous conversations, we understand that Plantscaping would like to redesign its website to accomplish the following goals:

  • Enhance branding
  • Improve user experience
  • Streamline Ecommerce
  • Establish an integrative platform for customer relationship management.

Plantscaping has also expressed interest in promotional digital marketing services to support the re-launch of its website.

This proposal outlines the services we recommend to help you achieve these goals.

Overview

Dynamics Online is an interactive marketing agency serving business and institutional clients since 1997.  Our service focus is website design and digital marketing promotion.  We have extensive experience managing high-end Ecommerce projects, as well as many successful website re-design projects.

Dynamics Online specializes in web design using WordPress, an open-source software framework that is currently the Internet’s most popular content management system (CMS).  WordPress offers extensive customization options via plug-ins, which enable thousands of feature enhancements, including embedded media, Ecommerce, social networking, customer relationship management, and more.  WordPress sites are built using the PHP programming language, and SQL database system – both of which are widely used, fully tested, and can accomplish just about any task asked of a website.  Based on Plantscaping’s requested design elements, staying with WordPress is the best option for this re-launch initiative.

Upon completion, Plantscaping will have a website that competes with the best industry sites, nationwide, and stand out among local competitors.  The new site will convey, in words and pictures, the vision of Plantscaping’s floral designers and business team.  If executed correctly, the site will be contemporary and timeless – not exaggerated and trendy.

Solutions

Theme & Features

Dynamics Online will select a contemporary design theme that allows for the following features from Plantscaping wish list: 

  • Full-width, high resolution photography
  • Simple, yet multi-faceted navigation to support all Plantscaping brands
  • Unique customization & branding to support all Plantscaping divisions:
    • Daily Floral
    • Wedding & Events
    • Corporate
  • More social integration, such as live Facebook feed
  • New custom color palette

Layout & Content

Population and layout of new site content will consist of:

  • Conversion of existing content to new theme
  • New home page with large, eye-catching photography
  • Clearly-defined messaging and calls to action
  • Flexible sidebar content with prominent calls to action (CTAs) on every page
  • Updated photo galleries and embedded video
  • Streamlined pages, consolidating content and menus for a faster, more intuitive user experience
  • Interactive features such as live chat and virtual tours

Suggested WordPress framework (with sample content)

http://www.kriesi.at/themes/enfold-overview/

Visually immersive sites that we’ve completely built using the above framework

http://www.hc-products.com
http://www.ultraluxled.com
http://www.canvas.vc

Ecommerce

Setup of online shopping cart system including:

  • Installation & integration of the WooCommerce Ecommerce plug-in
  • Installation & configuration of USA ePay extension for credit card processing
  • Delivery setup & testing for (2) tax zones (Cuyahoga & U.S.)
  • Ohio tax calculations
  • Customization for daily floral orders including:
    • Personalized gift card interface
    • Delivery date
    • Special delivery instructions
  • Initial setup & layout of (3) full product pages
  • Initial setup & layout of up to (10) categories
  • Training for WooCommerce product entry & updating

Hosting & Management

Dynamics Online will provide webmastering to include:

  • Site security
  • Hacking prevention
  • Component updates
  • Testing on popular browsers, smartphones, and tablets
  • Licensing of WordPress theme & software components
  • Ongoing website modifications (as needed)

Search Engine Optimization

SEO Benchmarking

Dynamics Online will conduct initial SEO Benchmarking to determine current SEO status, and assist in development of strategy & performance goals.  Benchmarking will include:

  • Top site pages
  • Top queries
  • Desktop traffic patterns
  • Mobile traffic patterns

SEO Consultation

  • Industry/niche keyword research
  • Competitive keyword analysis (up to 3 competitors)
  • Analytics setup & management
  • Monthly technical analysis & recommendations
  • Monthly on-page optimization
  • Off-page strategy recommendations (i.e. social campaigns, blogging)
  • Monthly analysis & reporting

Search Engine Advertising

Dynamics Online will manage pay-per-click search engine advertising on Google, Bing, and Yahoo.  The campaigns will target specific keywords and geographic locations.

Search engine advertising will include:

  • Keyword research
  • Competitive analysis
  • Campaign creation
  • Ad copy creation and testing
  • Ongoing strategy development & optimization
  • Custom Google Analytics audience creation for remarketing purposes
  • Monthly analysis & reporting