Search marketing includes:
Search Engine Optimization
Utilizes keywords and phrases for both on-page and off-page optimization, including website content, page titles, headers, meta descriptions and more
Search Engine Advertising
Focuses on purchasing keywords and phrases and driving visitors to dedicated landing pages with the content they’re looking for
Website Ease of Use
Are your visitors able to quickly and easily find the information they’re looking for? What’s keeping them from clicking that link, from filling out that lead form?
Local Search
Optimize local listings, map results and run extremely targeted local advertising campaigns across Google and Bing to establish a local presence
