Page Titles
Page titles are among the top ranking factors for any website as they are the first on-site element regarding the page’s focus.
Headers
Previously used to determine the size and font of the main headings on a page are now used as indicators as to what type of content will reside on a particular page and its importance.
Page Content
Search engines place high importance on page content because that is the ultimate goal of a search engine: to provide high quality, relevant and substantive content.
Internal Link Popularity
Internal link popularity determines the importance of particular page within a site based on the number of other pages that link to it and the structure of those links. This is type of strategy is often referred to as link siloing.
Landing Page Optimization
Properly structured and optimized landing pages better your chances for ranking higher organically in Search Engines. They are also great additions to any PPC campaign and can be tailored to ad groups resulting in more conversions and higher keyword quality scores.
Images
Image optimization is becoming more and more important as users change the way they search. It is not uncommon for users to shop or search for information using Google or Yahoo images thus increasing the importance of how your website images are found.
Article Optimization
When articles are uploaded to a site, they contain the same SEO opportunities as regular webpages. By implementing a more search engine friendly method of uploading articles, they will be more searchable.
